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• The Influence of Augmented Reality on Purchase Intention through Spatial Presence and Perceived Personalization

  Temi Hudoyo ⁽¹⁾, Alfatih S. Manggabarani ⁽²⁾, Yudi Nur Supriadi ⁽³⁾

  (1) Universitas Pembangunan Nasional Veteran Jakarta, Indonesia, Indonesia ,

  (2) Universitas Pembangunan Nasional Veteran Jakarta, Indonesia, Indonesia ,

  (3) Universitas Pembangunan Nasional Veteran Jakarta, Indonesia, Indonesia

  566-579

  09-12-2022

  DOI : 10.52218/ijbtob.v2i6.225

  Abstract View : 863

  pdf downloads: 806
• Garnier Cosmetic Product Purchase Decision Analysis

  Muhamad Fizky Yusuf ⁽¹⁾, Prasetyo Hadi ⁽²⁾, Alfatih S. Manggabarani ⁽³⁾

  (1) Universitas Pembangunan Nasional Veteran Jakarta, Indonesia, Indonesia ,

  (2) Universitas Pembangunan Nasional Veteran Jakarta, Indonesia, Indonesia ,

  (3) Universitas Pembangunan Nasional Veteran Jakarta, Indonesia, Indonesia

  516-527

  02-11-2022

  DOI : 10.52218/ijbtob.v2i5.224

  Abstract View : 585

  pdf downloads: 546
• The Effect of the Implementation of Human Resource Score Card on Performance at Permata Depok Hospital

  Hawariyah Hawariyah ⁽¹⁾, Acim Heri Iswanto ⁽²⁾, Alfatih S. Manggabarani ⁽³⁾, Yudi Nur Supriadi ⁽⁴⁾

  (1) Department of Management, Faculty of Economics and Business, Universitas Pembangunan Nasional Veteran Jakarta, Indonesia ,

  (2) Department of Management, Faculty of Economics and Business, Universitas Pembangunan Nasional Veteran Jakarta, Indonesia ,

  (3) Department of Management, Faculty of Economics and Business, Universitas Pembangunan Nasional Veteran Jakarta, Indonesia ,

  (4) Department of Management, Faculty of Economics and Business, Universitas Pembangunan Nasional Veteran Jakarta, Indonesia

  257-273

  24-06-2022

  DOI : 10.52218/ijbtob.v2i3.198

  Abstract View : 608

  pdf downloads: 0