Vol. 2 No. 4 (2022): International Journal of Business, Technology, and Organizational Behavior (IJBTOB)

Articles

• A Decision to Purchase Ms Glow Skincare at the Village Community of Pekan Dolok Masihul, North Sumatra: Viewed from Product Development and Prices

  Selvi Ardianti ⁽¹⁾, Hardi Mulyono ⁽²⁾, Abd. Rasyid Syamsuri ⁽³⁾, Lukman Nasution ⁽⁴⁾

  (1) Faculty of Economy, Universitas Muslim Nusantara Al-Washliyah, Medan, Indonesia, Indonesia ,

  (2) Faculty of Economy, Universitas Muslim Nusantara Al-Washliyah, Medan, Indonesia, Indonesia ,

  (3) Faculty of Economy, Universitas Muslim Nusantara Al-Washliyah, Medan, Indonesia, Indonesia ,

  (4) Faculty of Economy, Universitas Muslim Nusantara Al-Washliyah, Medan, Indonesia, Indonesia

  304-315

  • pdf

  DOI : 10.52218/ijbtob.v2i4.203

  Abstract View : 679

  pdf downloads: 418
• An Empirical Study: Suzuki All-New Ertiga Purchase Decision Based on Product Quality and Promotion at PT. Trans Sumatra Mainstay Sisingamangaraja Branch-Medan

  Saila Mutiya Nasution ⁽¹⁾, Abd. Rasyid Syamsuri ⁽²⁾, Hardi Mulyono ⁽³⁾, Arief Hadian ⁽⁴⁾

  (1) Faculty of Economic Universitas Muslim Nusantara Al Wasliyah, Indonesia, Indonesia ,

  (2) Universitas Muslim Nusantara Al Washliyah, Indonesia ,

  (3) Faculty of Economy, Universitas Muslim Nusantara Al-Washliyah, Medan, Indonesia, Indonesia ,

  (4) Faculty of Economy, Universitas Muslim Nusantara Al-Washliyah, Medan, Indonesia, Indonesia

  316-324

  • pdf

  DOI : 10.52218/ijbtob.v2i4.204

  Abstract View : 537

  pdf downloads: 233
• Analysis of Financial Performance Before and After Ipo (Initial Public Offering) on Company Share Acceleration Boards on The Indonesia Stock Exchange

  Handi Jovian ⁽¹⁾, Nizwan Zukhri ⁽²⁾, Ari Agung Nugroho ⁽³⁾

  (1) Universitas Bangka Belitung, Indonesia ,

  (2) Universitas Bangka Belitung, Indonesia ,

  (3) Universitas Bangka Belitung, Indonesia

  325-332

  • pdf

  DOI : 10.52218/ijbtob.v2i4.205

  Abstract View : 917

  pdf downloads: 470
• Empirical Study: Entrepreneurs Performance of Micro, Small and Medium Enterprises (MSMEs) in Tanjung Morawa A Village, Deli Serdang, North Sumatra, Indonesia

  Rida Riana ⁽¹⁾, Abd. Rasyid Syamsuri ⁽²⁾

  (1) Faculty of Economics, Universitas Muslim Nusantara Al Washliyah, Medan, Indonesia, Indonesia ,

  (2) Universitas Muslim Nusantara Al Washliyah, Indonesia

  333-345

  • pdf

  DOI : 10.52218/ijbtob.v2i4.208

  Abstract View : 530

  pdf downloads: 220
• Management innovation, green product innovation, green process innovation influence on financial performance. A study of South African manufacturing firms.

  Takyi Kwabena Nsiah ⁽¹⁾, Ruth A. Danso ⁽²⁾, Ofori Charles ⁽³⁾, Mmieh K Raphael ⁽⁴⁾

  (1) Zhejiang Gongshang University, China ,

  (2) School of Management, Jiangsu University, Zhenjiang, China , China ,

  (3) School of Finance, Zhejiang GongShang University, Hangzhou, China, China ,

  (4) School of Management, Zhejiang GongShang University, Hangzhou, China, China

  346-366

  • pdf

  DOI : 10.52218/ijbtob.v2i4.211

  Abstract View : 717

  pdf downloads: 695
• The Effect Of Leverage, Company Size, Inflation Rate, And Cash Holding On Company Value (In Hotel, Restaurant, and Tourism Sub-Sector Companies Listed on the IDX for the 2017-2020 period)

  Wirdayanti Wirdayanti ⁽¹⁾, Reniati Reniati ⁽²⁾, Darman Saputra ⁽³⁾

  (1) Universitas Bangka Belitung, Indonesia ,

  (2) Universitas Bangka Belitung, Indonesia ,

  (3) Universitas Bangka Belitung, Indonesia

  367-380

  • pdf

  DOI : 10.52218/ijbtob.v2i4.212

  Abstract View : 935

  pdf downloads: 498
• The Effect of Digital Marketing Mix Strategy on Marketing Performance Through the Implementation of Customer Relationship Management MSME 4.0 DKI Jakarta

  Alvina Mumtaza Yusuf ⁽¹⁾, Miguna Astuti ⁽²⁾, Maria Bernadette Nani Ariani ⁽³⁾

  (1) Universitas Pembangunan Nasional Veteran Jakarta, Indonesia, Indonesia ,

  (2) Universitas Pembangunan Nasional Veteran Jakarta, Indonesia, Indonesia ,

  (3) Universitas Pembangunan Nasional Veteran Jakarta, Indonesia, Indonesia

  381-396

  • pdf

  DOI : 10.52218/ijbtob.v2i4.213

  Abstract View : 2076

  pdf downloads: 1573
• Extrinsic Motivation and Organizational Commitment : A Literarure Review

  Zulkifli Musannip Efendi Siregar ⁽¹⁾

  (1) Program Pascasarjana Universitas Labuhanbatu, Rantauprapat, Indonesia, Indonesia

  397-402

  • pdf

  DOI : 10.52218/ijbtob.v2i4.214

  Abstract View : 991

  pdf downloads: 494
• Application Of Artificial Intelligence in Chatbot Application As Palm Oil Price Information System and Capacity On Ramp in Labuhanbatu

  Fitri Aini Nasution ⁽¹⁾, Muhammad Halmi Dar ⁽²⁾

  (1) Universitas Labuhanbatu, Indonesia ,

  (2) Universitas Labuhanbatu, Indonesia

  403-413

  • PDF

  DOI : 10.52218/ijbtob.v2i4.216

  Abstract View : 258

  PDF downloads: 195