ELFARMAWI, Wouroud. Generative AI in Higher Education: Opportunities, Ethical Challenges, and Responsible Integration. International Journal of Business, Technology and Organizational Behavior (IJBTOB), [S. l.], v. 6, n. 3, p. 262–277, 2026. DOI: 10.53363/ijbtob.v6i3.414. Disponível em: https://www.ijbtob.org/index.php/ijbtob/article/view/414. Acesso em: 29 jul. 2026.